The CLUBELEVEN Home Kit
New York City, NEW YORK (November 11, 2024) — Today, we’re proud to launch our first Home Kit, commemorating six years of our storytelling journey in the region and celebrating America’s special community of soccer creators.
The CLUBELEVEN Home Kit marks our expansion from photography, written storytelling, and video, into the fashion world, as we explore new creative avenues in soccer.
“Our goal was to develop a statement jersey that honors who we are as an organization and incorporates some of our favorite jersey design elements we’ve seen while covering every level of North American soccer. We’re proud to have a kit that represents us, and we view it as yet another step in our mission to take our creativity outside the screen,” said Community Manager Kyros Morales.
The CLUBELEVEN Home Kit follows a wide striped design with a base of dark Prussian Blue, contrasted against lighter shade, calling back to our brand’s original colors since 2018. The careful pattern-work gives the jersey a clean look from afar while remaining an exquisite statement piece when seen up close.
Beyond the colors, the Home Kit blends various classic jersey features into one seamless design. The CLUBELEVEN wordmark is deployed as a felt patch across the chest, a “Soccer Dancers” icon — inspired by Matisse’s The Dance and representative of our united soccer community — is depicted on the right breast through high density printing, and the CLUBELEVEN logo is embroidered above the heart, showcasing three different methods of printing in one jersey.
The Home Kit also takes inspiration from memorable ‘90s jerseys, featuring a thick knitted collar, buttons, a prominent sleeve stripe, and ribbed sleeve cuffs.
“Working alongside BC Studio, we spent one year refining the design to make sure every detail was perfect. We wanted the jersey to reflect the same level of care and attention that people have come to expect from our storytelling pieces,” said CLUBELEVEN Co-Founder Gabriel Bayona Sapag. “We’re hoping this is the first of many in the jersey space,” he added.
Finally, for the accompanying photoshoot to launch the jerseys, we brought together 20 creatives from all over the country into one studio to produce the campaign assets, underscoring our commitment to creativity through collaboration.
Get your CLUBELEVEN Home Kit here.
Photography by Andrea Vílchez and Daniel Kobin
